“It’s really important that in the top third of the segment you don’t say ‘Khalid Sheikh Mohommad,’ or ‘military tribunal,’ or ‘Guantanamo’, because as soon as you say those things, people think they know what the story is. If you don’t edit mercilessly to keep out all of the words that make people leap to conclusions about what you’re going to say, you’ll never persuade people that you’re going to tell then something you don’t already know.”
—Rachel Maddow
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